Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Celebrity Endorsement on Social Networks Sites: Impact of His/Her ..."

Nadia Ben Halima, Hamida Skandrani, Nawel Ayadi (2017)

> Home

Details and statistics

DOI: 10.1007/978-3-319-62737-3_1

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-19

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/icdec/HalimaSA17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/icdec/HalimaSA17
Nadia Ben Halima, Hamida Skandrani, Nawel Ayadi:
Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the Consumer's Information Adoption and Dissemination. ICDEc 2017: 3-14

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.