"Measuring Organizations' readiness for Customer Relationship Management ..."

Mennatallah Ammar, Essam Kosba, Khaled Mohammed Mahar (2014)

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DOI: 10.1109/ICCTA35431.2014.9521648

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-28

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Mennatallah Ammar, Essam Kosba, Khaled Mohammed Mahar:
Measuring Organizations' readiness for Customer Relationship Management (CRM): A Comparative Study. ICCTA 2014: 102-107

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