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"Predicting Potential Customers in Direct Marketing Using Uplift Modelling ..."

Nuwinda Kodikara, Golnaz Shahtahmassebi (2023)

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DOI: 10.1109/ICCA59364.2023.10401510

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-16

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Nuwinda Kodikara, Golnaz Shahtahmassebi:
Predicting Potential Customers in Direct Marketing Using Uplift Modelling and Advanced Machine Learning. ICCA 2023: 1-6

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