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"A Novel Bid Optimizer for Sponsored Search Auctions Using Cooperative Game ..."

Sriram Somanchi, Chaitanya Nittala, Yadati Narahari (2009)

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DOI: 10.1109/WI-IAT.2009.191

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  dblp key:
  - conf/iat/SriramCN09
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  persistent URL:
  - https://dblp.org/rec/conf/iat/SriramCN09
Sriram Somanchi, Chaitanya Nittala, Yadati Narahari:
A Novel Bid Optimizer for Sponsored Search Auctions Using Cooperative Game Theory. IAT 2009: 435-438

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