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"Customer Insights from Transactional Database: Database Marketing Case."
Filipe Mota Pinto, Alzira Ascensão Marques, Manuel Filipe Santos (2008)
- Filipe Mota Pinto, Alzira Ascensão Marques, Manuel Filipe Santos:
Customer Insights from Transactional Database: Database Marketing Case. IADIS European Conf. Data Mining 2008: 113-118
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