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"Digital Game Brand Image Information Influence to the Inexperienced ..."
Jan Storgårds, Virpi Kristiina Tuunainen, Anssi Öörni (2009)
- Jan Storgårds, Virpi Kristiina Tuunainen, Anssi Öörni:
Digital Game Brand Image Information Influence to the Inexperienced Consumer's Product Evaluation. HICSS 2009: 1-10
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