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"Messages in the Medium: An Experimental Investigation of Web Advertising ..."

Jeffrey Parsons, Katherine Gallagher, K. Dale Foster (2000)

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DOI: 10.1109/HICSS.2000.926871

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Jeffrey Parsons, Katherine Gallagher, K. Dale Foster:
Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. HICSS 2000

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