"A Nonlinear Optimization Model of Advertising Budget Allocation across ..."

Sung-Hyuk Park et al. (2022)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-11

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  dblp key:
  - conf/hicss/ParkLKS22
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Sung-Hyuk Park, Minhyung Lee, Kitae Kim, Dongwook Shin:
A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels. HICSS 2022: 1-8

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