"Role of Customer Loyalty in the Application of Customer Data within Supply ..."

Lauri Paavola, Saara Julkunen, Mika Gabrielsson (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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Lauri Paavola, Saara Julkunen, Mika Gabrielsson:
Role of Customer Loyalty in the Application of Customer Data within Supply Chains. HICSS 2024: 6119-6127

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