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"Who do We Listen to More: Opinion Leaders or Friends? The Social Function ..."

Yanli Jia, Libo Liu (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/JiaL17
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/JiaL17
Yanli Jia, Libo Liu:
Who do We Listen to More: Opinion Leaders or Friends? The Social Function of Conformity Behavior in Social Commerce. HICSS 2017: 1-8

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