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"The Impact of Content, Context, and Creator on User Engagement in Social ..."
Roope Jaakonmäki, Oliver Müller, Jan vom Brocke (2017)
- Roope Jaakonmäki, Oliver Müller, Jan vom Brocke:
The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. HICSS 2017: 1-9
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