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"Blockchain Technology as a Means for Brand Trust Repair - Empirical ..."
Martin Fleischmann, Björn Seven Ivens, Bhaskar Krishnamachari (2020)
- Martin Fleischmann, Björn Seven Ivens, Bhaskar Krishnamachari:
Blockchain Technology as a Means for Brand Trust Repair - Empirical Evidence from a Digital Transgression. HICSS 2020: 1-10
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