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"The Effect of Promotion Integration Strategy on Sales Performance in the ..."

Jie Fang, Hefu Liu (2020)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/FangL20
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/FangL20
Jie Fang, Hefu Liu:
The Effect of Promotion Integration Strategy on Sales Performance in the Context of Multiple Platforms: Considering the Moderating Effect of Platform's Market Demand. HICSS 2020: 1-8

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