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"An Empirical Assessment of Factors that Influence the Effectiveness of SMS ..."
Dimitris Drossos, George M. Giaglis, George Lekakos (2007)
- Dimitris Drossos, George M. Giaglis, George Lekakos:
An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. HICSS 2007: 58
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