"Integrating Brand Identity Into AI-Based Conversational Agents: A ..."

Angelia Dittmar et al. (2025)

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DOI: 10.24251/HICSS.2025.461

access: open

type: Conference or Workshop Paper

metadata version: 2025-10-02

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Angelia Dittmar, Philipp Reinhard, Mahei Manhai Li, Fabian Karst, Jan Marco Leimeister:
Integrating Brand Identity Into AI-Based Conversational Agents: A Systematic Literature Review. HICSS 2025: 1-10

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