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"Resonance Marketing in the Age of the Truly Informed Consumer: Changes in ..."

Eric K. Clemons (2008)

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DOI: 10.1109/HICSS.2008.375

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Eric K. Clemons:
Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer Behavior. HICSS 2008: 384

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