Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"The Social Side of Brick and Mortar: The Impact of Brand-Related ..."

Bettina Beurer-Zuellig, Michael Klaas (2020)

> Home

Details and statistics

DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

- view
  - electronic edition via handle.net (open access)
- export record
  dblp key:
  - conf/hicss/Beurer-ZuelligK20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/hicss/Beurer-ZuelligK20
Bettina Beurer-Zuellig, Michael Klaas:
The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing. HICSS 2020: 1-10

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.