"Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or ..."

Henrietta Batinovic et al. (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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Henrietta Batinovic, Fabian Tingelhoff, Maik Hammerschmidt, Sofia Schöbel:
Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse. HICSS 2024: 2797-2806

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