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"Context Sensitive Digital Marketing - A Conceptual Framework Based on the ..."

Konrad Zerr, Rudolf Albert, Anja Forster (2017)

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DOI: 10.1007/978-3-319-58484-3_23

access: closed

type: Conference or Workshop Paper

metadata version: 2017-06-29

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Konrad Zerr, Rudolf Albert, Anja Forster:
Context Sensitive Digital Marketing - A Conceptual Framework Based on the Service Dominant Logic Approach. HCI (24) 2017: 298-312

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