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"Utilizing Context Effects of Banner Ads for Conversion Rate Optimization."

Peter Silbermann et al. (2020)

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DOI: 10.1007/978-3-030-50506-6_44

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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  dblp key:
  - conf/hci/SilbermannFSM20
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  - https://dblp.org/rec/conf/hci/SilbermannFSM20
Peter Silbermann, Tobias Fertig, Andreas E. Schütz, Nicholas H. Müller:
Utilizing Context Effects of Banner Ads for Conversion Rate Optimization. HCI (26) 2020: 641-649

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