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"Skip or Not to Skip: Impact of Empathy and Ad Length on Viewers' ..."

Yongwoog Andrew Jeon (2018)

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DOI: 10.1007/978-3-319-92285-0_36

access: closed

type: Conference or Workshop Paper

metadata version: 2018-07-09

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Yongwoog Andrew Jeon:
Skip or Not to Skip: Impact of Empathy and Ad Length on Viewers' Ad-Skipping Behaviors on the Internet. HCI (30) 2018: 261-265

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