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"Co-Creation of Value through Social Network Marketing: A Field Experiment ..."

Asle Fagerstrøm, Gheorghita Ghinea (2011)

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DOI: 10.1007/978-3-642-21669-5_27

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-29

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  - conf/hci/FagerstromG11
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Asle Fagerstrøm, Gheorghita Ghinea:
Co-Creation of Value through Social Network Marketing: A Field Experiment Using a Facebook Campaign to Increase Conversion Rate. HCI (12) 2011: 229-235

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