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"Ein CRM-Ansatz für B2B-Internetmarktplätze - ..."
Michael Amberg, Jörg Schumacher (2001)
- Michael Amberg, Jörg Schumacher:
Ein CRM-Ansatz für B2B-Internetmarktplätze - Differenzierungspotential für Marktplatzanbieter. GI Jahrestagung (1) 2001: 466-474
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