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"Automotive A/B testing: Challenges and Lessons Learned from Practice."
David Issa Mattos et al. (2020)
- David Issa Mattos, Jan Bosch, Helena Holmström Olsson, Aita Maryam Korshani, Jonn Lantz:
Automotive A/B testing: Challenges and Lessons Learned from Practice. SEAA 2020: 101-109
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