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"Effectiveness of interactive advertising presentation models."

Panagiotis Giotis, George Lekakos (2009)

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DOI: 10.1145/1542084.1542115

access: closed

type: Conference or Workshop Paper

metadata version: 2022-01-12

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  dblp key:
  - conf/euroitv/GiotisL09
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  - https://dblp.org/rec/conf/euroitv/GiotisL09
Panagiotis Giotis, George Lekakos:
Effectiveness of interactive advertising presentation models. EuroITV 2009: 157-160

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