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"Do Social Media Investments Pay Off?: Preliminary Evidence from Swiss ..."

Thomas Wozniak et al. (2016)

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DOI: 10.1007/978-3-319-28231-2_20

access: closed

type: Conference or Workshop Paper

metadata version: 2019-02-08

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  - conf/enter/WozniakSSL16
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Thomas Wozniak, Brigitte Stangl, Roland Schegg, Andreas Liebrich:
Do Social Media Investments Pay Off?: Preliminary Evidence from Swiss Destination Marketing Organizations. ENTER 2016: 267-280

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