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"Customer Engagement in Facebook Brand Communities: Measurement and Best ..."

Vu Thi Thao, Thomas Wozniak, Andreas Liebrich (2017)

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DOI: 10.1007/978-3-319-51168-9_49

access: closed

type: Conference or Workshop Paper

metadata version: 2019-05-29

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Vu Thi Thao, Thomas Wozniak, Andreas Liebrich:
Customer Engagement in Facebook Brand Communities: Measurement and Best Practices from the Airline Industry. ENTER 2017: 683-696

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