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"Effectiveness of Advertising on Social Network Sites: A Case Study on ..."

Christian Maurer, Rona Wiegmann (2011)

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DOI: 10.1007/978-3-7091-0503-0_39

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Christian Maurer, Rona Wiegmann:
Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook. ENTER 2011: 485-498

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