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"An Investigation into the Use of Social Media Marketing and Measuring its ..."

Alessandro Inversini, Emma Sykes (2014)

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DOI: 10.1007/978-3-319-03973-2_10

access: closed

type: Conference or Workshop Paper

metadata version: 2019-02-08

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  - conf/enter/InversiniS14
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Alessandro Inversini, Emma Sykes:
An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry. ENTER 2014: 131-144

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