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"Mobile marketing evolution: Systematic literature review on multi-channel ..."

Raymond Yiwen Huang, Judith Symonds (2009)

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DOI: 10.1109/EDOCW.2009.5332001

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-17

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Raymond Yiwen Huang, Judith Symonds:
Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign. EDOCW 2009: 157-165

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