"The Role of Product Involvement in Digital and Physical Reading - a ..."

Thomas M. Wagner, Alexander Benlian, Thomas Hess (2012)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2013-04-10

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Thomas M. Wagner, Alexander Benlian, Thomas Hess:
The Role of Product Involvement in Digital and Physical Reading - a Comparative Study of Customer Reviews of eBooks vs. Printed Books. ECIS 2012: 57

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