"Achieving More by Paying Less? How Retailers can Benefit by Bidding Less ..."

Darius Schlangenotto, Dennis Kundisch (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-08-22

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Darius Schlangenotto, Dennis Kundisch:
Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. ECIS 2017

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