"Creating Business Value through Social Media: an Investigation of the ..."

Micha Schildmann, David Bendig, Malte Brettel (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-06-05

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Micha Schildmann, David Bendig, Malte Brettel:
Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk. ECIS 2019

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