"Generating Consumer Insights from Big Data Clickstream Information and the ..."

Daniel Schellong, Jan Kemper, Malte Brettel (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-01-08

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Daniel Schellong, Jan Kemper, Malte Brettel:
Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-Related Shopping Behavior. ECIS 2017: 24

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