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"Does Social Media Brand Community Membership Translate to Real Sales? A ..."
Jerry Wenjie Ping et al. (2012)
- Jerry Wenjie Ping, Khim Yong Goh, Zhijie Lin, Alvis Chih Quan Goh:
Does Social Media Brand Community Membership Translate to Real Sales? A Critical Evaluation of Purchase Behavior by Fans and Non-Fans of a Facebook Fan Page. ECIS 2012: 155
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