"Understanding and Defining the Corporate Influencer in ..."

Lisa Nestler, Clara Hoffmann, Jens Poeppelbuss (2021)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2021-06-14

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  dblp key:
  - conf/ecis/NestlerHP21
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  - https://dblp.org/rec/conf/ecis/NestlerHP21
Lisa Nestler, Clara Hoffmann, Jens Poeppelbuss:
Understanding and Defining the Corporate Influencer in Business-to-Business Sales - First Insights from an Interview Study. ECIS 2021

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