Stop the war!
Остановите войну!
for scientists:
default search action
"How Creative cues determine Online response to TV Commercials: an ..."
Caroline Julia Meder, Jan Kemper, Malte Brettel (2019)
- Caroline Julia Meder, Jan Kemper, Malte Brettel:
How Creative cues determine Online response to TV Commercials: an Empirical Investigation for Digital-Native Brands. ECIS 2019
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.