"Increasing Consumer Engagement in Social Media: The Moderating Role of ..."

Seyed Pouyan Eslami, Maryam Ghasemaghaei, Khaled Hassanein (2020)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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  - conf/ecis/EslamiGH20
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Seyed Pouyan Eslami, Maryam Ghasemaghaei, Khaled Hassanein:
Increasing Consumer Engagement in Social Media: The Moderating Role of Product Lifecycle. ECIS 2020

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