"Designing a Methodology for Marketing Intelligence Systems - The Case of ..."

Marc Egger, Gloria Volkmann, Detlef Schoder (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-12-13

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Marc Egger, Gloria Volkmann, Detlef Schoder:
Designing a Methodology for Marketing Intelligence Systems - The Case of Brand Image Diagnostics. ECIS 2018: 195

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