"A Social Media Marketing Typology: Classifying Brand Facebook Page ..."

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh (2013)

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type: Conference or Workshop Paper

metadata version: 2013-10-01

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Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh:
A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement. ECIS 2013: 46

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