"Beauty Brands versus Vloggers: Exploring the effects of Source Credibility ..."

Constantinos K. Coursaris, Wietske van Osch (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-13

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Constantinos K. Coursaris, Wietske van Osch:
Beauty Brands versus Vloggers: Exploring the effects of Source Credibility on Information Adoption on YouTube. ECIS 2016: Research-in-Progress Paper 36

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