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"The mechanism of brand reputation on consumer purchase intention in live ..."

Hong-wei Wu, Hui Guan (2021)

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DOI: 10.1145/3478905.3478973

access: closed

type: Conference or Workshop Paper

metadata version: 2021-09-29

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Hong-wei Wu, Hui Guan:
The mechanism of brand reputation on consumer purchase intention in live banding. DSIT 2021: 342-347

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