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"Predicting Reach to Find Persuadable Customers: Improving Uplift Models ..."
Théo Verhelst et al. (2021)
- Théo Verhelst, Jeevan Shrestha, Denis Mercier, Jean-Christophe Dewitte, Gianluca Bontempi:
Predicting Reach to Find Persuadable Customers: Improving Uplift Models for Churn Prevention. DS 2021: 44-54
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