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"Too Informal? How a Chatbot's Communication Style Affects Brand Attitude ..."
Christine Liebrecht, Lena Sander, Charlotte van Hooijdonk (2020)
- Christine Liebrecht, Lena Sander, Charlotte van Hooijdonk:
Too Informal? How a Chatbot's Communication Style Affects Brand Attitude and Quality of Interaction. CONVERSATIONS 2020: 16-31
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