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"The Effect of Social Word-of-Mouth on Brand Switch Intention: From ..."
Jie Gu, Anan Hu, Xiaolun Wang (2018)
- Jie Gu, Anan Hu, Xiaolun Wang:
The Effect of Social Word-of-Mouth on Brand Switch Intention: From Cognitive Learning Perspective. CONF-IRM 2018: 36
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