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"Advertiser-centric approach to understand user click behavior in sponsored ..."

Sungchul Kim et al. (2011)

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DOI: 10.1145/2063576.2063905

access: closed

type: Conference or Workshop Paper

metadata version: 2024-01-29

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Sungchul Kim, Tao Qin, Hwanjo Yu, Tie-Yan Liu:
Advertiser-centric approach to understand user click behavior in sponsored search. CIKM 2011: 2121-2124

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