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"Data-driven Personas: Constructing Archetypal Users with Clickstreams and ..."

Xiang Zhang, Hans-Frederick Brown, Anil Shankar (2016)

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DOI: 10.1145/2858036.2858523

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Xiang Zhang, Hans-Frederick Brown, Anil Shankar:
Data-driven Personas: Constructing Archetypal Users with Clickstreams and User Telemetry. CHI 2016: 5350-5359

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