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"Enticing consumers via incomplete product experience: an investigation of ..."

Cheng Yi, Zhenhui Jiang, Izak Benbasat (2011)

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DOI: 10.1145/1978942.1979335

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Cheng Yi, Zhenhui Jiang, Izak Benbasat:
Enticing consumers via incomplete product experience: an investigation of online product interactivity designs. CHI 2011: 2679-2688

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