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"Mobile advertising: evaluating the effects of animation, user and content ..."

Marco de Sá, Vidhya Navalpakkam, Elizabeth F. Churchill (2013)

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DOI: 10.1145/2470654.2481344

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Marco de Sá, Vidhya Navalpakkam, Elizabeth F. Churchill:
Mobile advertising: evaluating the effects of animation, user and content relevance. CHI 2013: 2487-2496

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