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"Is ROI an effective approach for persuading decision-makers of the value ..."
Susan M. Dray et al. (2005)
- Susan M. Dray, Clare-Marie Karat, Daniel Rosenberg, David A. Siegel, Dennis R. Wixon:
Is ROI an effective approach for persuading decision-makers of the value of user-centered design? CHI Extended Abstracts 2005: 1168-1169
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